Brand Specialist

Description:

Assist in the management of marketing and advertising responsibilities for Buff City Soap including specific projects.

Responsibilities

Opening and Grand Opening Marketing Plans - Initiate, develop, and execute ad plans within specified budgets for rapid new store growth.
1. Work with BCS operations to establish a timeline of opening plan and week-to-week responsibilities two months prior to opening.
2. Set up local social media page (Facebook and Instagram) and local website.
3. Develop and communicate content for local and national social posts to agency.
4. Work with agency to place digital (paid social), radio, radio remotes, tv, etc.
5. Create Google and Apple pages for new store before opening.
6. Solicit, schedule, and coordinate in-store or on-site events.
7. Locate and reserve OOH. Coordinate creative posting.
8. Coordinate solo direct mail drops.
9. Identify local shared mail options, reservations, and coordinate appropriate creative.
10. Order Opening and Grand Opening POP materials.
11. Work with Ops to determine Opening Day or Grand Opening Day event needs.
12. Collaborate with Influencer agency to coordinate partnerships and influencer events.
13. Email communications outlining store opening results and sales information.
Ongoing Marketing Plan - Initiate, develop, manage, and execute marketing plans within specified budgets.
1. Develop, execute, and manage annual plan for each store location and market including all the above actions listed for Opening/GO.
2. Write and submit communications for Ops when specific store or local market programs apply.
3. Watch sales and comps and initiate action plans for challenged stores.
4. Evaluate coupon & deal redemption and recommend adjustments accordingly.
5. Schedule texts and emails (via STC) with appropriate content.
6. Evaluate and execute local sponsorships.
7. Assist in store information (phone number, hours, etc.). Updates include Google & Apple Maps, in-store signage, and social via instruction to agency.
Budget Management
1. Process bills for all media and marketing expenses.
2. Process invoices for projects affecting all stores.
3. Ensure accuracy, code, and submit for approval and payment.
Creative Development
1. Work with Ops to establish monthly coupon offers.
2. Submit jobs for creative development for print, social, signage, etc.
3. Proof for accuracy and send to Ops for final approval.

Job Requirements

Education

College business degree in marketing or communications.

Experience

Three to four years’ experience managing marketing advertising media.
Digital marketing.
Proficient with Microsoft suite.
Experience setting up social media campaigns, particularly facebook and instagram.
Experience managing schedules and assets for print, radio, and TV.
Basic PR writing.
Brand or account management.

Skills

High level of attention to detail. Proofing.
Highly organized.
Writing.
Works well with a team on projects.
Initiative.

THE BUFF CITY STORY

We're on a mission to create handmade products that are free of harsh ingredients and full of nourishing plant-based goodies to make your skin happy.

WHY WE MAKE SOAP

Can we get on our soapbox a minute? Most of the trusted brands you’re washing up with are made with detergents, chemicals and tallow, which is just another name for cow fat (umm… gross). Sulfates, artificial detergents and parabens can cause irritation, trigger allergies and have other unpleasant side effects.

That doesn’t exactly say “refreshing shower” to us. So we set out on a mission to find an alternative. After learning more about commercial soap ingredients, we found ourselves in a bit of a lather about the whole business.

In 2013, we began experimenting with soap recipes that are safe for your skin and contain ingredients you can actually pronounce. After making a few big messes, we created something wonderful and Buff City Soap was born.

OUR SOAP MAKERY

We handcraft each bar of Buff City soap in what we call our Soap Makeries. Each of our locations makes every product sold right there, where you can see exactly what goes into the products you put on your body. It’s a bit of a mad lab stocked with ingredients like rose petals, lavender buds, hemp seed oil, shea butter, charcoal, and tea tree oil. Even our body scrubs are squeaky clean with natural exfoliants like chopped loofah bits, crushed walnut shells, and poppy seeds. What you will never see are artificial detergents, surfactants, dyes, or other harsh chemicals.

We even have our fragrances manufactured for us to ensure they are free of phthalates, parabens, and formaldehyde containing/forming ingredients. You can customize your products with the scent (or non-scent) of your choice and the ingredients that you prefer.

The possibilities are endless!