Marketing Manager
POSITION SUMMARY
We are currently seeking a Marketing Manager to join our growing team in Lincoln, NE. The Marketing Manager will be working under the Vice President of Marketing and will be part of the primary day-to-day contact for our location managers. This position is responsible for the execution of franchise brand-building initiatives at a local level to maximize system marketing efforts, enhance brand awareness and implement promotions that increase customer traffic. You will work closely with the local General Managers, Franchise Corporate Marketing Team and other support staff and team members to execute marketing programs and will be directly responsible for ensuring business goals are met through successful implementation of new store opening and strategic regional marketing plans.
Essential Functions / Major Responsibilities:
- New Store Opening Support –
-Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass roots efforts, social media engagement and giveaway execution.
-Collaborate with local influencers to coordinate partnerships and influencer events.
-Travel to markets to execute pre-opening plans, lead on-site events, increase local engagement/brand awareness and assist in new store setup.
-Ordering and organization of promotional materials.
-Meet pre-opening goals in regards to social media engagement and followers.
- Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness and implement promotions that increase customer traffic and build sales.
- Identify new opportunities for paid social strategy and stay on top of trends. Recommend new platforms, tactics and strategies in the paid social space.
- Build a strong creative library of assets that are optimized to drive paid social performance.
- Develop a deep understanding of the business and act as a primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards.
- Execute on event strategy, tactical plans and project manage including all logistics, onsite execution and post-event analysis.
- Guide and ensure consistency of corporate and brand message throughout each marketing initiative.
- Seek out and execute local partnerships with influencers, businesses and organizations within each community.
- Document, develop and evolve tools and processes to support business needs and increase efficiency.
Execute Day-To-Day Initiatives:
- Maintain promotional materials inventory and manage all aspects of the production, receipt, and distribution of sales literature and other branded communications and promotional items.
- Assist with planning and coordination of localized signage and collateral for store-specific events and needs.
- Provide support for corporate sponsorship process, coordinate delivery of donated funds, products, etc.
- Maintain record of customer-facing store location information, ensure data is accurately fed to the appropriate marketing channels.
- Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team environment.
- Manage social media plan for our stores and work with local managers to assist with organic engagement.
- Monitor and report benchmarks for measuring the impact of social media campaigns and advertising.
- Monitor and communicate in-store merchandising needs with field teams and ensure brand consistency amongst stores.
Qualities:
- Passion for brand growth.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Excellent analytical, organizational, project management and time management skills.
- Coachability and willingness to adapt to evolving priorities.
Education and Experience Requirements:
- A Bachelor’s degree in marketing/advertising or related degree is preferred.
- A deep understanding of social media platforms.
- Experience in basic PR writing.
- Experience in executing local marketing plans while also supporting national programs as needed.
- Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment.
- Ability to work at the strategic level and at the tactical level with ability to problem solve.
- Microsoft Office Suite and Adobe Creative Suite knowledge preferred.
- Willingness to travel as needed to markets to support store openings and execute on-site events.
THE BUFF CITY STORY
We're on a mission to create handmade products that are free of harsh ingredients and full of nourishing plant-based goodies to make your skin happy.
WHY WE MAKE SOAP
Can we get on our soapbox a minute? Most of the trusted brands you’re washing up with are made with detergents, chemicals and tallow, which is just another name for cow fat (umm… gross). Sulfates, artificial detergents and parabens can cause irritation, trigger allergies and have other unpleasant side effects.
That doesn’t exactly say “refreshing shower” to us. So we set out on a mission to find an alternative. After learning more about commercial soap ingredients, we found ourselves in a bit of a lather about the whole business.
In 2013, we began experimenting with soap recipes that are safe for your skin and contain ingredients you can actually pronounce. After making a few big messes, we created something wonderful and Buff City Soap was born.
OUR SOAP MAKERY
We handcraft each bar of Buff City soap in what we call our Soap Makeries. Each of our locations makes every product sold right there, where you can see exactly what goes into the products you put on your body. It’s a bit of a mad lab stocked with ingredients like rose petals, lavender buds, hemp seed oil, shea butter, charcoal, and tea tree oil. Even our body scrubs are squeaky clean with natural exfoliants like chopped loofah bits, crushed walnut shells, and poppy seeds. What you will never see are artificial detergents, surfactants, dyes, or other harsh chemicals.
We even have our fragrances manufactured for us to ensure they are free of phthalates, parabens, and formaldehyde containing/forming ingredients. You can customize your products with the scent (or non-scent) of your choice and the ingredients that you prefer.
The possibilities are endless!